NATHANIA GILSON



WRITING 📝 | WHAT PEOPLE SAY 💬
| SERVICES 🔎️ | SAY HI! 👋🏽|  OTHER PROJECTS 🎨 |  RESOURCES 🧠


Most organizations struggle with disconnected content experiences.

When customers come across your marketing, use your product, or contact support, they're having three different conversations with your brand.

I design content ecosystems and platforms that feel like one coherent, multi-layered experience - connecting the dots and creating continuity from someone's first question to inventing their own solutions or applications.

The result? Teams that can work together, customers who convert because they found what they were looking for, and your content actually scales instead of breaking.

How I deliver this: I've spent over a decade learning how stories work in newsrooms and on editorial brands (The Guardian, SBS, Penguin Random House, The Big Issue) and how products and services work for millions of people (in the enterprise software industry).

Working across industries means I can translate between business strategy, technical constraints, and human needs - the three things that usually don't connect or inform each other by default.

What my work looks like:

  • Streamlined compliance processes at an ASX-listed company, reducing review cycles and maintaining regulatory standards
  • Improved team production capacity by 4x at global collaborative design platform through systematic content governance frameworks
  • Accelerated cross-functional collaboration by leading content design across global teams, breaking down silos between business, technical and design orgs

    • I'm particularly valuable when:

    • You're scaling rapidly, and your content is becoming inconsistent

    • You're in a hypergrowth phase and launching in new markets or channels

    • Your teams are working in silos that slow down delivery and impact

    • Your customers are confused about what you actually do

    Contact me:

    If you’d like to hire me, ask about what I'm working on next, or just want to say hello, feel free to e-mail me.


     PHOTO: I Mean Other Art by James Needham