I love working on projects that help make brands and products (a)useful, (b) backed by narrative and purpose, and (c) have a clear personality and point of view.

This includes:

Content Strategy Planning, structuring, and writing content so it makes sense 

UX Writing Clear, helpful language to improve the user experience.

Information Architecture Organizing information so that it feels intuitive

Messaging & Positioning What to say, how to say it, and why people should care.  

Technical Writing Simplifying complex information and industry jargon.

Editing Making content more impactful by deciding and keeping what's necessary.

I’m also interested in writing as design, and conversational design. 

Some case studies of what I’ve worked on include:

Making tricky topics like cultural diversity and mental health in the digital age accessible to young people

Educating Australians about what psychological safety looks like in queer relationships

Bringing cultural, political and social forces behind First Nations and BIPOC art to the forefront 

Interviewing design leaders around the world to make the industry more accessible to underrepresented groups

Speaking with C-Suite leadership in the finance industry about how technology is changing a paper-based industry