Hi! I’m a writer, editor and content strategist.

I grew up in the Middle East, and also in Melbourne, Australia.

I’ve been making content for over 8 years – in print, online, and for digital products and services. 

My writing has been published by the Guardian, Tortoise Media, The Saturday Paper, WePresentBandcamp Daily, Hazlitt, ABC, SBS, VICE,  Atlassian’s Work Life, Junkee Media, frankie magazine, Kill Your Darlings, GRIFFITH Review, The Big Issue and others. 

I’ve also been a lead copywriter on content, campaigns and products for brands like Xero, Assemble Communities, QAGOMA/Tourism & Events Queensland, Sportsgirl, CanvaQueensland Government, Mercedes Benz, Australian Ballet, National Gallery of Australia, and Westpac.

I love finding and partnering with subject matter experts to figure out stories that brands can’t tell on their own.

I’ve worked with experts in their field from NSW Department of Customer Service, Google, Atlassian, Telstra, ACMI, R/GA, Intercom, Kira SystemsThe University of Queensland, ABC, Audiocraft, State Library of Victoria (SLV), Sydney Writers’ Festival, Sydney Review of Books, Dymocks, Booktopia, and ABC Radio National.

I trained as a filmmaker at Swinburne University, as a digital marketer at General Assembly, and as a writer and editor at RMIT.

Yes, I have LinkedIn.

I’m also an interviewer and contributing writer for LIMINAL Magazine, an online space that explores, interrogates and celebrates the Asian-Australian experience. 

Want to work together? Great!

I can do other stuff, too.

I’ve comissioned and edited academic experts and gained them republication in national media outlets.

Sometimes, I create multimedia content for online audiences.

I used to work in trade publishing, which gave me an eye for the specifics of syntax, tone of voice, spelling and grammar. 

I’ve got a background in non-profits and a passion for mission-driven work.

I can help with community outreach and storytelling, attracting patrons by boosting an online presence, and creating content that lifts fundraising efforts.

I can also join your cross-functional team as a collaborative plug-in, or provide independent services to help your organisation transform a big idea into reality. 

If you’d like to work with me, comission me to write or build something, or say hello, you can e-mail me.

You can also find me on Twitter and Instagram.

 PHOTO: Red Heartland 1 by Jacques Brun