Hi! I’m a writer, editor and content strategist.
I grew up in the Middle East, and also in Melbourne, Australia.
I trained as a filmmaker at Swinburne University, as a digital marketer at General Assembly, and as a writer and editor at RMIT.
See my full CV on LinkedIn.
My writing has been published by the Guardian, ABC, SBS, VICE, Junkee Media, Kill Your Darlings, GRIFFITH Review, The Lifted Brow, Meanjin and others.
I’ve been the lead copywriter on content and campaigns for fashion, retail, FMCG, arts and culture, hospitality, and government clients (e-mail me for case studies and examples).
Want to work together? Great!
I can do other stuff, too.
I’ve comissioned and edited academic experts and gained them republication in national media outlets.
Sometimes, I create multimedia content for online audiences.
I used to work in trade publishing, which gave me an eye for the specifics of syntax, tone of voice, spelling and grammar.
I love interviewing people, gathering and checking facts, and creating narratives that readers can genuinely connect with.
I’ve got a background in non-profit work, and volunteered with The Walkley Foundation, Melbourne Queer Film Festival, The Stella Prize, Melbourne Writers Festival, and The Conversation.
I can join your existing multidisciplinary team as a collaborative plug-in, or provide independent services to help your organisation transform a big idea into reality.
If you’d like to work with me, comission me to write or build something, or say hello, you can e-mail me.
You can also find me on Twitter and Instagram.
PHOTO FROM WORKING GIRL (1988)